E-Insight blog: Pay Per Click Marketing
Google Video Ads – Is this the Future for TV Advertising?
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
Google Grants – Why we love them at Médecins Sans Frontières
23 February 2009, Jonathan Saipe
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.
Google AdWords Success Checklist
27 May 2008, Jonathan Saipe
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.
Expanded Match: The Big Unknown
26 April 2008, Jonathan Saipe
When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?
