E-Insight blog: Pay Per Click Marketing
IAB Search Marketing Barometer Results 2010
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
Google Content Network: CPA Performance Trends Report
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
Google Video Ads – Is this the Future for TV Advertising?
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
Google Grants – Why we love them at Médecins Sans Frontières
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.
Google AdWords Success Checklist
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.
Expanded Match: The Big Unknown
When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?
