E-Insight blog: Pay Per Click Marketing
Will Google’s Social Extensions Have The Right Impact?
22 November 2011, Jonathan Saipe
Last week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”.
By installing social extensions, all your +1′s from your Google+ Page, your AdWords ads, your website and search results will get added together and thus appear as a single total. It means that consumers will be able to view all of social recommendations outside of Google+.
Google AdWords Reports on ‘Top versus Side Ads’ Performance
15 July 2011, Jonathan Saipe
This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.
Google Analytics and Webmaster Tools Now Report on Social Engagement
30 June 2011, Jonathan Saipe
Google has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing +1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.
Google Correlate Tool Helps Search Marketers
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
Claim Your Lost AdWords Impressions and Generate More Conversions
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
Facebook Demographic Targeting and Social Synonyms
15 January 2011, Jonathan Saipe
When it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.
Google Product Extensions and Plusbox Ads
23 September 2010, Jonathan Saipe
I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.
Google Instant: The Impact on SEO and PPC
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
IAB Search Marketing Barometer Results 2010
13 July 2010, Jonathan Saipe
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
Google Content Network: CPA Performance Trends Report
30 April 2009, Jonathan Saipe
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
