E-Insight Digital Marketing Blog
28 January 2014, Hugh Gage
Content Groups are a new feature in Google Analytics that allow the analyst to group areas of content together so that they may be more easily identified and analysed. This article will run through implementation steps as well as ways to maximise your insight.
13 January 2014, Jonathan Saipe
Google lays down some strict policy rules when it comes to advertising, most of which are perfectly reasonable and obvious. Here’s a quick summary to help you when planning or implementing AdWords campaigns.
6 January 2014, Jonathan Saipe
At the end of 2013, LinkedIn analysed the skills and employment history of more than 239 million members’ profiles asking the question, who is getting hired and what are they doing? The results revealed that 21 out of 25 of the hottest skills are digital or technically orientated.
18 December 2013, Jonathan Saipe
Information overload or ‘data smog’ is a very real and sometime scary problem and things are only getting worse. For the busy marketing or digital professional, there are a number of simple and effective methods to help alleviate overload.
2 December 2013, Jonathan Saipe
20 November 2013, Gwyneth March
18 November 2013, Steff Aquarone