E-Insight Digital Marketing Blog
4 February 2015, Jonathan Saipe
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…
15 January 2015, Jonathan Saipe
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.
18 December 2014, Jonathan Saipe
This year was another momentous year in the world of SEO. Yet again, Google has been widening the goal posts, putting even more focus on content creation strategies, earned linking factors and user signals. See Searchmetrics’ 2014 ranking factors infographic for deeper insight into SEO strategies that have made the biggest impact.
5 December 2014, Anthony Gale
With “click and collect” achieving top marks in customer satisfaction surveys, will it become the default fulfillment method when shopping online? Anthony Gale, founder of Shop Rocket offers his thoughts.
24 November 2014, Tracey Stern
I am pretty sure that had the Ten Commandments been updated for our modern era, they would have included a mandate for all clients who advertise, to make the best and most emotionally driven Christmas TV ad possible. Read Tracey Stern’s critique of this year’s Christmas Ads from the UK’s top retailers.
11 November 2014, Simon Francis
Simon Francis, discusses how to navigate the integrated marketing minefield, and whether you should be reviewing your internal and external marketing ecosystem.