E-Insight Digital Marketing Blog
11 October 2009, Jonathan Saipe
I’ve left it rather late to book Christmas flights to Australia this year. And as it gets closer to Christmas, the prices inevitably rise steeply. Clearly the early bird catches the worm when it comes to Christmas getaways. The question is, has seasonal search behaviour for “Christmas flights” changed since 2005?
10 October 2009, Rupert Hughes
A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff, so here are 10 tried and tested sites that we keep returning to for guidelines, tools and sources of inspiration from the world of usability and user experience.
10 October 2009, Jonathan Saipe
I recently read a Wall Street Journal article which described the concept of “Blackberry orphans”: children who are ignored by their parents who are too absorbed by their mobile email or social media feeds. But does the Blackberry orphan effect stop at children?
14 September 2009, Jonathan Saipe
Author Jonathan Saipe and founder of Emarketeers talks about the importance of getting savvy in digital marketing.
24 July 2009, Rupert Hughes
Your website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…
20 July 2009, Rupert Hughes
Your website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.
12 July 2009, Rupert Hughes
From the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.
8 July 2009, Jonathan Saipe
Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness. Read about our latest training course on user experience and information architecture.
6 July 2009, Rupert Hughes
User experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…