E-Insight Digital Marketing Blog

Parameter Handling Tool Assists With Duplicate Content Issues

19 October 2009, Jonathan Saipe

For a number of years, the issue of duplicate content has been a hot topic for many SEO professionals. This month sees the launch of a parameter handling tool within Google’s webmaster tools; a tool that assists webmasters and developers when constructing URLs that could cause duplicate content issues…

Emarketeers And Guardian Launch Media Academy

14 October 2009, Jonathan Saipe

Guardian Media AcademyEmarketeers are thrilled to announce the launch of Media Academy, a brand new partnership with The Guardian aimed at helping individuals and businesses reach their “digital potential”.

Christmas Flights: When Are You Booking Yours?

11 October 2009, Jonathan Saipe

Christmas flights - when are you booking yours?I’ve left it rather late to book Christmas flights to Australia this year. And as it gets closer to Christmas, the prices inevitably rise steeply. Clearly the early bird catches the worm when it comes to Christmas getaways. The question is, has seasonal search behaviour for “Christmas flights” changed since 2005?

10 UX Tools and Resources

10 October 2009, Rupert Hughes

A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff, so here are 10 tried and tested sites that we keep returning to for guidelines, tools and sources of inspiration from the world of usability and user experience.

Blackberry Orphans: Are Children The Only Victims?

10 October 2009, Jonathan Saipe

Blackberry curveI recently read a Wall Street Journal article which described the concept of “Blackberry orphans”: children who are ignored by their parents who are too absorbed by their mobile email or social media feeds. But does the Blackberry orphan effect stop at children?

Get Smart, Get Digital!

14 September 2009, Jonathan Saipe

Jonathan Saipe - founder of EmarketeersAuthor Jonathan Saipe and founder of Emarketeers talks about the importance of getting savvy in digital marketing.

Retention: great experience = loyal users

24 July 2009, Rupert Hughes

User engagement part IV - Retention: great experience = loyal usersYour website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…

Conversion: turning users into customers

20 July 2009, Rupert Hughes

User engagement part III - Conversion: turning users into customersYour website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.

User Experience (UX) and Improving Engagement

12 July 2009, Rupert Hughes

User engagement part II - Improving EngagementFrom the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.

Amazon Affiliates Made To Struggle With Social Media

10 July 2009, Jonathan Saipe

An interesting blog post by Joshua Odmarkon from Search Engine Journal came under my radar today regarding Amazon’s refusal to pay commissions on sales from shortened URLs posted by their affiliates on social media platforms such as Twitter and Facebook. Read on…

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