E-Insight Digital Marketing Blog

Conversion: turning users into customers

20 July 2009, Rupert Hughes

User engagement part III - Conversion: turning users into customersYour website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.

User Experience (UX) and Improving Engagement

12 July 2009, Rupert Hughes

User engagement part II - Improving EngagementFrom the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.

Amazon Affiliates Made To Struggle With Social Media

10 July 2009, Jonathan Saipe

An interesting blog post by Joshua Odmarkon from Search Engine Journal came under my radar today regarding Amazon’s refusal to pay commissions on sales from shortened URLs posted by their affiliates on social media platforms such as Twitter and Facebook. Read on…

New Usability and IA Training Course Launched

8 July 2009, Jonathan Saipe

Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness. Read about our latest training course on user experience and information architecture.

User Experience (UX): Online Customer Acquisition

6 July 2009, Rupert Hughes

User engagement part I - Online customer acquisitionUser experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…

Most People on Twitter Don’t Tweet

7 June 2009, Jonathan Saipe

Twitter followersIn this world there are few evangelists out there. Most of us conform to the pack mentality and will be happy to follow than to lead. Well, the same findings apply to Twitter. According to Purewire, who operate TweetGrade, 80% of accounts on Twitter have less than 10 followers.

Google Content Network: CPA Performance Trends Report

30 April 2009, Jonathan Saipe

With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….

New Mobile Marketing Training Course

27 April 2009, Jonathan Saipe

Mobile Marketing Training CourseAlways at the forefront of digital marketing training, Emarketeers has launched a mobile marketing course, the first one to take place on 16 June 2009.

An SEO Friendly CMS: 10 Factors To Consider

26 April 2009, Jonathan Saipe

Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.

SEO Copywriting: The Write Way To Build A Website

9 April 2009, Jonathan Saipe

Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.

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