E-Insight Digital Marketing Blog

Measuring Click Through Rate (CTR) in Google SERPS

20 April 2010, Jonathan Saipe

Google has recently made improvements to how its Webmaster Tools report on impressions and click through rates (CTR) in search engine results pages. This data is crucial in measuring the effectiveness of your website metadata as well as the number of impressions you receive according to each keyword or keyphrase.

Online Market Highlights – February 2010

29 March 2010, Jonathan Saipe

Attached are Nielsen’s Online Market Highlights for February 2010.

Most notable online trends reported are as follows:

  • The top 15 sites remain virtually unchanged
  • 35-49 audience shows the largest increase month on month
  • The top 5 sites reach 95% of the total online universe with Bing/MSN/Windows Live in second place after Facebook
  • Member communities represent the most time spent online by consumers
  • Google Search is the ‘stickiest’ online brand
  • World of Warcraft is the number one application, in terms of average time spent on applications online
  • Ebay remains number one in the e-commerce category

View the full Online Market Highlights – February 2010

Times and Sunday Times Online Move To Subscription Model

27 March 2010, Jonathan Saipe

Times Online logoNews International announced that The Times Online and Sunday Times Online will be moving to a paywall model for all of its online content as of June 2010.

18 Common SEO Mistakes

21 March 2010, Jonathan Saipe

18 Common SEO MistakesHaving overseen the production of thousands of websites and their search campaigns since the mid-90’s, I’ve put together a guide covering 18 common SEO mistakes or omissions made by website owners or web designers.

Microsoft Launches Bing TV Ads in the UK

11 March 2010, Jonathan Saipe

I was “privileged” to watch Bing’s UK ad last night on TV.

The proposition of reducing information overload is clear enough. So 8 out of 10 for clarity there.

It’s the creative execution that I’m just not sure about. The aim of the ad is no doubt to irritate viewers with its schizophrenic and fast paced exchange of dialogue and scenes, mirroring the experience searchers experience when using Google. Whilst the editing works for me, does it persuade me to us Bing? Most likely not.

Judge for yourself…

SEO Versus Social Media in Search

7 March 2010, Jonathan Saipe

Social Media may well be the zeitgeist of the moment, but has its popularity eclipsed that of SEO in search engines? Let Google Trends do the talking…

Web Developer’s SEO Cheat Sheet

5 March 2010, Jonathan Saipe

All credit to the guys at SEOMoz for creating the SEO web developer’s cheat sheet; a 2-page PDF document that reminds developers of the all-important detail for search engine optimisation campaigns. Check it out…

Unleash The Power of Google Alerts

3 March 2010, Jonathan Saipe

Unleash the power of Google AlertsGoogle Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used.  I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.

Good user experience (UX) isn’t just for your website

23 November 2009, Rupert Hughes

When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.

Using Web Analytics To Improve UX and Revenue

20 November 2009, Jonathan Saipe

Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.

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