E-Insight Digital Marketing Blog
1 November 2010, Jonathan Saipe
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.
I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.
22 October 2010, Tracey Stern
Whilst on the tube last week, I spotted a very interesting poster ad for the collaboration between Orange and T- Mobile. The question begs whether or not it ticked all the boxes from a best practice Integrated Marketing perspective.
23 September 2010, Jonathan Saipe
I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
12 September 2010, Tracey Stern
In a recently published research report by YouGov, findings showed that television ads have a greater impact and are more memorable than their online equivalent. 4,199 adults in the UK took part (conducted by YouGov for consultancy firm Deloitte) with over 60% of all 18-34 year olds voting for TV advertising as their preferred format for advertising messages.
1 September 2010, Jonathan Saipe
Some research suggests that shopping cart abandonment rates can be as high as 50-60%. And it’s for this reason that marketers and ecommerce analysts are constantly looking at ways of reducing form or cart abandonment. Welcome to the concept of Drift Marketing.