E-Insight Digital Marketing Blog

Facebook Demographic Targeting and Social Synonyms

15 January 2011, Jonathan Saipe

Facebook logoWhen it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.

Social Media Infographic Illustrating The History of Social Media

24 November 2010, Jonathan Saipe

Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.

Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.

This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.

Social Media Inforgraphic

Debunking The Myths of B2B and Social Media

2 November 2010, Jonathan Saipe

If you’re in the B2B space, or you’re an agency or consultant trying to debunk the myth to your client(s) that B2B and social media are not ideal partners, you need to take a look at this slideshow by Jay Baer.

Happy reading…

Airmiles: A Case Study In Poor Email Marketing

1 November 2010, Jonathan Saipe

Airmiles logoA few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.

I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.

10 Ways To Get Banned by Facebook

1 November 2010, Jonathan Saipe

Banned from Facebook

If you’re investing your energies in using Facebook, the last thing you want is to have your Facebook account disabled. Check out 10 things you should be avoiding in order to stay within the law as dictated by Facebook.

Integrated Marketing – Did Orange and T-Mobile Get It Right?

22 October 2010, Tracey Stern

T-Mobile and Orange logosWhilst on the tube last week, I spotted a very interesting poster ad for the collaboration between Orange and T- Mobile. The question begs whether or not it ticked all the boxes from a best practice Integrated Marketing perspective.

Google Product Extensions and Plusbox Ads

23 September 2010, Jonathan Saipe

I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.

Google Instant: The Impact on SEO and PPC

19 September 2010, Jonathan Saipe

In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…

Content versus Channel

12 September 2010, Tracey Stern

In a recently published research  report by YouGov, findings showed that television ads have a greater impact and are more memorable than their online equivalent. 4,199 adults in the UK took part (conducted by YouGov for consultancy firm Deloitte) with over 60% of all 18-34 year olds voting for TV advertising as their preferred format for advertising messages.

Drift Marketing – Recapture Abandoned Shopping Carts

1 September 2010, Jonathan Saipe

Some research suggests that shopping cart abandonment rates can be as high as 50-60%. And it’s for this reason that marketers and ecommerce analysts are constantly looking at ways of reducing form or cart abandonment. Welcome to the concept of Drift Marketing.


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