E-Insight Digital Marketing Blog

Customer Servicing – Missed Opportunities

3 March 2011, Tracey Stern

AlarmThe wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…

Do We Have Too Much Choice?

1 March 2011, Tracey Stern

The other day, I was reading Wired.com and came across the website Tenthings.me. The premise is simple. It is a digital space which allows you to share ten things, previously unknown, about yourself, to your friends or co-workers. Now, I may be living in ignorant bliss here, but I had to ask myself why one would need this?…

The World Is Obsessed With Facebook

24 February 2011, Jonathan Saipe

Great infographic video from Alex Trimpe illustrating our obsession with Facebook.

Google Uses Social Signals In Ranking

22 February 2011, Jonathan Saipe

From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.

The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.

Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.

The State of the Twittersphere in February 2011

18 February 2011, Jonathan Saipe

Read The state of the Twittersphere in February 2011 by Kathryn Corrick – social media consultant and trainer at Emarketeers.

Get Your Touch Strategy Right: Know What To Say, And When To Say It

10 February 2011, Tracey Stern

With the exponential growth of engagement channels, companies tread a fine line between saying too much and saying too little to their customers. This blog touches on some of the do’s and don’ts of Touch Strategies, including some case studies of those who have got it right, and those who haven’t quite got there yet.

The Lost Art of Conversation

3 February 2011, Tracey Stern

One of my mother’s favourite sayings during my younger years was that people were given two ears and one mouth for a reason; that the art of a conversation involved listening, more than talking. In the web heavy world we now live in, it would appear as though the mantra has changed to ‘having two eyes and one mouth’.

Claim Your Lost AdWords Impressions and Generate More Conversions

24 January 2011, Jonathan Saipe

When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?

Who Ranks #1 for the Search Term “Click Here”?

17 January 2011, Jonathan Saipe

Click here!Anyone involved in search engine optimisation knows the value of anchor text links.  However, convincing an audience who are less experienced at SEO or SEO copywriting is another matter.

Facebook Demographic Targeting and Social Synonyms

15 January 2011, Jonathan Saipe

Facebook logoWhen it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.

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