E-Insight Digital Marketing Blog

The Lost Art of Conversation

3 February 2011, Tracey Stern

One of my mother’s favourite sayings during my younger years was that people were given two ears and one mouth for a reason; that the art of a conversation involved listening, more than talking. In the web heavy world we now live in, it would appear as though the mantra has changed to ‘having two eyes and one mouth’.

Claim Your Lost AdWords Impressions and Generate More Conversions

24 January 2011, Jonathan Saipe

When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?

Who Ranks #1 for the Search Term “Click Here”?

17 January 2011, Jonathan Saipe

Click here!Anyone involved in search engine optimisation knows the value of anchor text links.  However, convincing an audience who are less experienced at SEO or SEO copywriting is another matter.

Facebook Demographic Targeting and Social Synonyms

15 January 2011, Jonathan Saipe

Facebook logoWhen it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.

Social Media Infographic Illustrating The History of Social Media

24 November 2010, Jonathan Saipe

Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.

Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.

This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.

Social Media Inforgraphic

Debunking The Myths of B2B and Social Media

2 November 2010, Jonathan Saipe

If you’re in the B2B space, or you’re an agency or consultant trying to debunk the myth to your client(s) that B2B and social media are not ideal partners, you need to take a look at this slideshow by Jay Baer.

Happy reading…

Airmiles: A Case Study In Poor Email Marketing

1 November 2010, Jonathan Saipe

Airmiles logoA few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.

I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.

10 Ways To Get Banned by Facebook

1 November 2010, Jonathan Saipe

Banned from Facebook

If you’re investing your energies in using Facebook, the last thing you want is to have your Facebook account disabled. Check out 10 things you should be avoiding in order to stay within the law as dictated by Facebook.

Integrated Marketing – Did Orange and T-Mobile Get It Right?

22 October 2010, Tracey Stern

T-Mobile and Orange logosWhilst on the tube last week, I spotted a very interesting poster ad for the collaboration between Orange and T- Mobile. The question begs whether or not it ticked all the boxes from a best practice Integrated Marketing perspective.

Google Product Extensions and Plusbox Ads

23 September 2010, Jonathan Saipe

I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.

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