E-Insight Digital Marketing Blog
3 March 2011, Tracey Stern
The wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…
22 February 2011, Jonathan Saipe
From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.
The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.
Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
17 January 2011, Jonathan Saipe