E-Insight Digital Marketing Blog

Wired’s Most Influential Figures In Britain’s Digital Economy

8 May 2011, Tracey Stern

Wired magazineI read the Wired Second Annual Survey on the UK’s Digital Power Brokers last weekend, with much interest. The list is published annually, and to my mind is a far more interesting read than Tatler’s 100 most eligible men and women in the UK, although admittedly, there may be a small amount of cross-over in each list.

The Twitter Effect on Global Media and Security

2 May 2011, Jonathan Saipe

Today’s killing of Osama Bin Ladan has for obvious reasons utterly dominated the press both online and offline. Filtering through the articles about the US operational details and political debate, I came across a Sky News article about a tweeter based in Abbottabad, Pakistan who unknowingly reported on the Bin Laden raid prior to it being completed. This story raises questions about the Twitter effect on global media and security.

Our Internet Vulnerability Reaches An All Time High

1 May 2011, Jonathan Saipe

Last week, I read rather bemused that a 75 year old woman in Georgia, who had never heard of the Internet, managed to sever the Internet connections in Georgia and neighbouring Armenia by cutting fibre optic cables when digging for scrap metal. Whilst outages are not uncommon, this event highlighted how a simple mistake can cause a large amount of disruption for both individuals and businesses who are increasingly reliant on Internet connectivity.

Why Sky Has Got It Right…

10 March 2011, Tracey Stern

All too often, we feel compelled to share our thoughts about negative brand experiences. With spring just around the corner and the sunshine finally making an appearance, I have decided it’s time to briefly reverse this trend….

Customer Servicing – Missed Opportunities

3 March 2011, Tracey Stern

AlarmThe wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…

Do We Have Too Much Choice?

1 March 2011, Tracey Stern

The other day, I was reading Wired.com and came across the website Tenthings.me. The premise is simple. It is a digital space which allows you to share ten things, previously unknown, about yourself, to your friends or co-workers. Now, I may be living in ignorant bliss here, but I had to ask myself why one would need this?…

The World Is Obsessed With Facebook

24 February 2011, Jonathan Saipe

Great infographic video from Alex Trimpe illustrating our obsession with Facebook.

Google Uses Social Signals In Ranking

22 February 2011, Jonathan Saipe

From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.

The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.

Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.

The State of the Twittersphere in February 2011

18 February 2011, Jonathan Saipe

Read The state of the Twittersphere in February 2011 by Kathryn Corrick – social media consultant and trainer at Emarketeers.

Get Your Touch Strategy Right: Know What To Say, And When To Say It

10 February 2011, Tracey Stern

With the exponential growth of engagement channels, companies tread a fine line between saying too much and saying too little to their customers. This blog touches on some of the do’s and don’ts of Touch Strategies, including some case studies of those who have got it right, and those who haven’t quite got there yet.


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