E-Insight Digital Marketing Blog
BBC Gets An Olympic Gold For Coverage
13 August 2012, Tracey Stern
Today, London feels like the morning after the night before. Sleepy but with a hangover that made all the Olympics celebrations worthwhile.
Thousands of pages and words have been dedicated to the stadiums, the athletes, the ceremonies and the volunteers – all of whom contributed to one of the best spectacles we have ever seen.
5 Changes To Google’s Algorithm In May
15 June 2012, Jonathan Saipe
As usual, Google has been busy refining and modifying its algorithm, making improvements to the whole search experience and keeping SEO’ers on their toes!
4 Ways Social Media is Already Influencing Search Results
8 June 2012, Kelvin Newman
It’s the worst kept secret in digital marketing that the search engines are planning to migrate towards using social signals was a way to determine who ranks where on search results pages.
Digital Up Skilling: Like Death and Taxes
7 June 2012, Gwyneth March
My agency decided we would nail digital training for good in 2007. Like many a WW1 General, I believed that one heave and we’d be over the top and away…
“Auction Insights” Reveal Your Google AdWords Competitors
28 May 2012, Jonathan Saipe
Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads.
32 Useful Social Media Resources
28 May 2012, Jonathan Saipe
With the web awash with social media blogs and opinions, it’s sometimes hard to filter out the noise. In order to bring together the latest social media opinions and news, we’ve put together a list of 32 useful social media resources ranging from books and websites to influential people to follow on Twitter.
Why Technology Matters
1 May 2012, Tracey Stern
Last week I was fortunate enough to be invited to a dinner where the guest speaker was Ed Vaizey. Ed delivered some really interesting insights into the role of culture and creativity in the UK today. He also spoke most passionately about the critical importance of technology and digital access for 2012 and beyond.
Learning To Speak To The Digital Natives
30 April 2012, Dave Birss
What better place to write about the importance of understanding languages than from a cafe in a departure lounge of a foreign airport? I’m currently sitting in Sao Paolo waiting for a connecting flight to London. I don’t speak a word of Portuguese. And I was foolish enough not to bring a phrasebook.
Web Coding Isn’t Just For Programmers
23 April 2012, Jonathan Saipe
When I passed my driving test and had just started to drive independently (yes that was a long time ago in 1987!), I was always curious to know what was going on under the bonnet.
