E-Insight Digital Marketing Blog

How To Use Twitter Search Effectively

5 January 2012, Jonathan Saipe

Google+ or Google Plus? Google Has A Branding Issue

16 December 2011, Jonathan Saipe

Since the launch of Google+ this year, I still can’t help but wonder whether the so-called Facebook killer is flawed at grass roots level simply because of its name. How do people really refer to it? Is it Google+? Or Google Plus?

Why Agile Is Right For Web 2.0 Projects

24 November 2011, Jonathan Saipe

In the late 90’s and early noughties, we were firmly in the grip of Web 1.0. Websites were often one-dimensional brochures that put less demands on web project managers. Roll-on to 2011 and web projects are more complex and user-orientated requiring a more Agile approach to web project management.

Will Google’s Social Extensions Have The Right Impact?

22 November 2011, Jonathan Saipe

Google +1 buttonLast week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”.

By installing social extensions, all your +1’s from your Google+ Page, your AdWords ads, your website and search results will get added together and thus appear as a single total.¬†It means that consumers will be able to view all of social recommendations outside of Google+.

10 Essential Cloud Tools For Small Businesses

4 November 2011, Jonathan Saipe

A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.

5 Ways To Improve Customer Retention

28 October 2011, Tracey Stern

How many times have we, as consumers, been lured with promises of discounts, added value, and a life of customer service utopia for ever more.

5 Reasons To Love Campaign Monitor

21 September 2011, Jonathan Saipe

I love Campaign MonitorIt’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application that makes the lives of marketers significantly easier when it comes to delivering successful email marketing campaigns.

Has Google+ Missed The Boat?

21 September 2011, Jonathan Saipe

Google Plus logoFinally, 3 months after it was launched to an invite-only group, Google has announced that it is officially open to everyone. The burning question is whether or not their 3 month invite-only trial gave their fiercest rival a chance to match its functionality before Google+ opened its service to everyone.

Google AdWords Reports on ‘Top versus Side Ads’ Performance

15 July 2011, Jonathan Saipe

This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.

Google Analytics and Webmaster Tools Now Report on Social Engagement

30 June 2011, Jonathan Saipe

Google +1 buttonGoogle has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing¬†+1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.


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