E-Insight Digital Marketing Blog

1O Common (And Sometimes Costly) AdWords Mistakes

5 March 2013, Jonathan Saipe

OopsHaving run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.

Using Predatory Thinking To Outsmart The Competition [Slide Deck]

8 February 2013, Jonathan Saipe

Yesterday saw the first in a series of digital marketing events planned this year by Emarketeers, entitled “Using Predatory Thinking To Outsmart The Competition”. The slide deck can be viewed here.

How To Use rel=alternate hreflang For International SEO

10 January 2013, Jonathan Saipe

multilingual SEOIf you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.

Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.

7 Ways To Improve Your Email Deliverability

2 January 2013, Tim Watson

balloon blowupWhen companies approach me with deliverability issues I often find they are looking in the wrong place for the cause of inbox placement issues. Typically the conversation begins with my client’s perceived need to get an audit of their sending infrastructure, email HTML and content.

Content Is King: 3 Rules To Improve Engagement

21 December 2012, Gwyneth March

I have just spent 15 minutes trying to navigate the website of CrossCountry Rail to add to the hideous experience trying to find a phone number for British Gas to come and service my boiler. Both lost my business due to a failure to engage me with their digital content which suggests content marketing strategies are either not in place or are poor.

Mobile Marketing – The Wrong Way

13 December 2012, Jonathan Saipe

iPhone text messageTwo days ago, I decided that my trusty iPhone 3GS was beyond its usable life and it was time to upgrade to a 5. Unfortunately, things didn’t quite go to plan.

3 Ways To Break The Rules And “Make Shit Happen”

14 November 2012, Tracey Stern

I wasn’t fortunate enough to attend the recent Guardian Changing Advertising Summit, but the thing I regret most about not attending, was missing the inspiring and potentially business changing speech by Cindy Gallop.

3 Top Tips for Managing Digital Teams

6 November 2012, Gwyneth March

Facebook friendsGwyneth March discusses how to manage your digital teams and keep them motivated and productive.

10 Reasons Your Link Building Isn’t Working

24 October 2012, Jonathan Saipe

Link buildingIn a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.

However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.

Responsive Design – A Clear Definition

21 October 2012, Tim Fidgeon

Responsive design definedResponsive design needs to be clearly defined. For most projects, mobile phones will justify their own version of content (that has more than only layout differences from the desktop-version).

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