E-Insight Digital Marketing Blog

Social Media “Content Cookery School” [Slidedeck]

26 September 2013, Allister Frost

Social Media "content cookery school"In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.

The Secrets Behind Successful Facebook Pages

26 September 2013, Annmarie Hanlon

With 240 million photos shared daily on Facebook, and 2.7 billion likes being generated in the same time period, Facebook represents huge opportunities for marketers. Take a look at this webinar recording revealing strategies and tactics underpinning the most successful Facebook pages.

5 Important Questions To Underpin Your Mobile Strategy

4 September 2013, Rob Thurner

Mobile marketingWith mobile’s huge appeal with consumers, now is the time to consider your mobile marketing strategy.  Rob Thurner, Emarketeers’ Mobile Marketing guru, highlights 5 questions to answer in order to create a successful mobile marketing strategy.

22 Ways To Write Compelling Content

3 September 2013, Jonathan Saipe

Creating a regular stream of engaging and compelling content is no mean feat. Even the best writers and bloggers have their lack of inspiration moments. This infographic should give you inspiration to plan your editorial calendar, so that you can regularly create content loved by your readers.

Google Authorship: 8 Frequently Asked Questions

2 September 2013, Jonathan Saipe

Google+ logoGoogle’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.

3 “Hidden” Google Tools For Digital Pros

28 August 2013, Jonathan Saipe

Google search toolsThe majority of people using Google on a day to day basis know little about the additional search tools it offers to enhance the findability of content. We’ve highlighted 3 “hidden” Google tools to make your search experience even richer.

The Keyword Planner: 5 New Features To Consider

19 July 2013, Jonathan Saipe

Keyword Planner monthly segmentsAs many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google has made.

Future Mobile Strategies You Can’t Afford To Neglect

19 July 2013, Jonathan Saipe

Mobile marketingThis year, mobile is widely predicted to finally come of age, providing marketers and digital strategists with huge opportunities for monetisation, CRM and extending brand reach.

In this fast evolving landscape, Jeremy Rosenberg, Emarketeers’ mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to neglect.

Content Marketing – The Future Or Just Another Buzzword?

27 June 2013, Jonathan Saipe

Content Marketing slidesAs part of Emarketeers’ series of events on planning for digital change, Kelvin Newman reveals whether content marketing is just another fad or whether it simply cannot be ignored.

Half Yearly Review of 2013: 8 Digital Trends Marketers Need To Action

14 June 2013, Jonathan Saipe

digital trends 2013As we are mid-way through 2013, I thought I’d highlight some of the digital marketing trends we’ve seen most prominently over the past 6 months.

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