Online Market Highlights – February 2010

Attached are Nielsen’s Online Market Highlights for February 2010.

Most notable online trends reported are as follows:

• The top 15 sites remain virtually unchanged
• 35-49 audience shows the largest increase month on month
• The top 5 sites reach 95% of the total online universe with Bing/MSN/Windows Live in second place after Facebook
• Member communities represent the most time spent online by consumers
• Google Search is the ‘stickiest’ online brand
• World of Warcraft is the number one application, in terms of average time spent on applications online
• Ebay remains number one in the e-commerce category

View the full Online Market Highlights – February 2010