Jonathan Saipe

New Usability and IA Training Course Launched

8 July 2009, Jonathan Saipe

Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness.

The effect of poor usability or information architecture (IA) can be seen in a number ways such as high bounce rates, poor conversion rates (aka persuasiveness), reduced ROI or simply poor brand presence.

Of course poor information architecture can also affect how your website is crawled and its search engine index inclusion efficiency.

The adoption of a structured approach to managing web projects – and the subsequent implementation of UCD – user centric design – is one step towards improving user experience. Anyone who has practiced Agile project management will tell you how users features rest on user input.

In light of the above, Emarketeers has launched a new training course: Usability & Information Architecture training.

It is aimed at anyone working on web projects who want to take a more structured approach to improving user-centricity from an information architecture and web design perspective: typically junior information architects, usability consultants, web designers, web producers or project managers.

The course is run by the fabulous Lynda Elliot who has years of usability and information architecture experience to bring to the day. Lynda will impart her theoretical and practical knowledge and promises to make it highly interactive and fun!

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