Google AdWords Success Checklist

In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.

Posted on May 27, 2008 | Comments: 0

Expanded Match: The Big Unknown

When running a Google AdWords campaign, where does Google's rather furtive "expanded match" algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?

Posted on April 26, 2008 | Comments: 0

SEO Campaigns: Outsource or In-house?

If you are weighing up whether or not to run your SEO campaign in-house or outsourcing it to a 3rd party SEO agency then read on. We discuss the benefits and possible pitfalls of the "do it yourself" approach to search engine optimisation.

Posted on February 03, 2008 | Comments: 0