E-Insight blog: Internet Marketing
Tim Berners Lee Talks About the Next Web
Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.
Seth Godin Presents at Google: “All Marketers Are Liars”
Whilst this video of Seth Godin – reknowned marketer, visionary and author of Permission Marketin – was broadcast a few years ago in 2007, it is nonetheless inspiring and highly educational. This particular presentation – “All Marketers Are Liars: The Power of telling authentic stories in a low trust world.” – was presented to employees at Google.
Enjoy….
AddThis Social Bookmarking Button: It’s hot!
Once in a while, digital marketers are given access to a widget that is so simple yet so effective, it’s almost too good to be true. Enter the “AddThis” social bookmarking and feed button. Read more about it and you’ll understand what all the fuss is about.
16 Ways to Build an Opt in Email Database
Building an opt-in email database is essential if you are serious about email marketing and need to collect quality and targeted subscriber data. Most digital marketers fail to appreciate the breadth of options available to collect opt-in subscriber data. We hope you get some useful tips from the following techniques.
Google AdWords Success Checklist
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.
Expanded Match: The Big Unknown
When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?
SEO Campaigns: Outsource or In-house?
If you are weighing up whether or not to run your SEO campaign in-house or outsourcing it to a 3rd party SEO agency then read on. We discuss the benefits and possible pitfalls of the “do it yourself” approach to search engine optimisation.
