E-Insight blog: Internet Marketing
Will Google’s Social Extensions Have The Right Impact?
22 November 2011, Jonathan Saipe
Last week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”.
By installing social extensions, all your +1′s from your Google+ Page, your AdWords ads, your website and search results will get added together and thus appear as a single total. It means that consumers will be able to view all of social recommendations outside of Google+.
5 Reasons To Love Campaign Monitor
21 September 2011, Jonathan Saipe
It’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application that makes the lives of marketers significantly easier when it comes to delivering successful email marketing campaigns.
Google AdWords Reports on ‘Top versus Side Ads’ Performance
15 July 2011, Jonathan Saipe
This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.
Google Analytics and Webmaster Tools Now Report on Social Engagement
30 June 2011, Jonathan Saipe
Google has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing +1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.
SEOmoz Google Ranking Factors 2011 Update
3 June 2011, Jonathan Saipe
SEOmoz has updated its Google ranking factors survey 2009 with the following presentation from SMX Elite Sydney with some very interesting findings.
Google Correlate Tool Helps Search Marketers
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
100 Awesome Marketing Stats, Charts and Graphs
23 May 2011, Jonathan Saipe
Check out the following presentation courtesy of Hubspot.
How Accountable Is Your SEO Agency?
23 May 2011, Jonathan Saipe
Anyone involved in digital marketing will know how much performance data is available to assist in tracking campaigns and ROI. The same applies to search engine optimisation where SEO’ers are provided a constant deluge of campaign data. Given this, you’d think that accountability wouldn’t be an issue as the truth is often seen in the numbers.
Customer Servicing – Missed Opportunities
3 March 2011, Tracey Stern
The wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…
