E-Insight blog: Internet Marketing
Microsoft Launches Bing TV Ads in the UK
I was “privileged” to watch Bing’s UK ad last night on TV.
The proposition of reducing information overload is clear enough. So 8 out of 10 for clarity there.
It’s the creative execution that I’m just not sure about. The aim of the ad is no doubt to irritate viewers with its schizophrenic and fast paced exchange of dialogue and scenes, mirroring the experience searchers experience when using Google. Whilst the editing works for me, does it persuade me to us Bing? Most likely not.
Judge for yourself…
Unleash The Power of Google Alerts
Google Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used. I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.
Christmas Flights: When Are You Booking Yours?
I’ve left it rather late to book Christmas flights to Australia this year. And as it gets closer to Christmas, the prices inevitably rise steeply. Clearly the early bird catches the worm when it comes to Christmas getaways. The question is, has seasonal search behaviour for “Christmas flights” changed since 2005?
Get Smart, Get Digital!
Author Jonathan Saipe and founder of Emarketeers talks about the importance of getting savvy in digital marketing.
Tim Berners Lee Talks About the Next Web
Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.
Seth Godin Presents at Google: “All Marketers Are Liars”
Whilst this video of Seth Godin – reknowned marketer, visionary and author of Permission Marketin – was broadcast a few years ago in 2007, it is nonetheless inspiring and highly educational. This particular presentation – “All Marketers Are Liars: The Power of telling authentic stories in a low trust world.” – was presented to employees at Google.
Enjoy….
AddThis Social Bookmarking Button: It’s hot!
Once in a while, digital marketers are given access to a widget that is so simple yet so effective, it’s almost too good to be true. Enter the “AddThis” social bookmarking and feed button. Read more about it and you’ll understand what all the fuss is about.
16 Ways to Build an Opt in Email Database
Building an opt-in email database is essential if you are serious about email marketing and need to collect quality and targeted subscriber data. Most digital marketers fail to appreciate the breadth of options available to collect opt-in subscriber data. We hope you get some useful tips from the following techniques.
Google AdWords Success Checklist
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.
