Jonathan Saipe

Google Analytics: More Enterprise Level Upgrades

21 October 2009, Jonathan Saipe


Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.
Their new features include:

  • More advanced goal tracking including brand and engagement goals
  • Up to 20 goals per profile
  • Mobile website tracking (including mobile apps)
  • Custom alerts
  • Analytics intelligence highlighting trends in visitor behaviour
  • Multiple custom variables

The list goes on. You can view the full story at the http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html.
We particularly like the enhancements made to goal tracking which now includes basic engagement and brand goals as explained below:

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