E-Insight blog: Emarketeers

A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.

How many times have we, as consumers, been lured with promises of discounts, added value, and a life of customer service utopia for ever more.

Google has announced an enhancement to its image search facility allowing users to upload a picture or paste a URL to a picture and search for similar images.

I read the Wired Second Annual Survey on the UK’s Digital Power Brokers last weekend, with much interest. The list is published annually, and to my mind is a far more interesting read than Tatler’s 100 most eligible men and women in the UK, although admittedly, there may be a small amount of cross-over in each list.

Last week, I read rather bemused that a 75 year old woman in Georgia, who had never heard of the Internet, managed to sever the Internet connections in Georgia and neighbouring Armenia by cutting fibre optic cables when digging for scrap metal. Whilst outages are not uncommon, this event highlighted how a simple mistake can cause a large amount of disruption for both individuals and businesses who are increasingly reliant on Internet connectivity.

All too often, we feel compelled to share our thoughts about negative brand experiences. With spring just around the corner and the sunshine finally making an appearance, I have decided it’s time to briefly reverse this trend….

Emarketeers are thrilled to announce the launch of Media Academy, a brand new partnership with The Guardian aimed at helping individuals and businesses reach their “digital potential”.