Web Analytics Consulting
Take control of your data
Clickstream data has rapidly become the most important component in digital marketing.
Marketers are now under greater pressure to improve campaign performance, user experience and customer understanding. However, the task of collecting, managing and deciphering web analytics data has become increasingly challenging.
Our analytics consultants are available to help with any of the following services:
- Google Analytics or Adobe Analytics (SiteCatalyst) configuration
- Migration to Universal Analytics
- Google Tag manager implementation
- Dashboard setup and monthly reporting
- Retargeting setup and strategy
- Data analysis: customer segmentation and RFM modelling
- Custom reports through analytics APIs
- Conversion optimisation strategy