PPC Analysis

Improve your pay-per-click ROI

Research shows that a large proportion of PPC campaigns can be up to 50-60% inefficient. This means that businesses are not earning the return on investment that can be achieved with a well optimised pay-per-click campaign.

Our PPC analysis aims to help businesses identify areas for improvement in their pay-per-click campaigns and in doing so increase their return on investment (ROI).

In the case of Google AdWords campaigns, our unbiased audit will highlight ways that Quality Score and Impression Share can be improved.

Our  PPC analysis will make recommendations on ways to improve the following key areas:

• Account structure
  
• Campaign settings
• Keyword targeting and matching
• Ad copy and creative
• Landing page creative and usability
• Budget and bid management
• Lost Impression Share (Google AdWords only)

If you would like to learn how we can help improve your paid-search campaign performance, please contact us.