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Consulting

Because one size really doesn’t fit all, we at Emarketeers don’t just do training – we consult, too. Individual or organisation, you’ll get bespoke advice on any area of Digital Marketing from Search and Social Media to Usability and Web Project Management.

We will listen to your needs and work with you to create a solution which will add value to your organisation, be it an SEO audit, a Social Media workshop or a usability analysis.

SEO Analyis and Report

If you need an SEO "health check" for your website, our SEO consultants can provide a detailed SEO report, allowing you to make informed decisions and take action on urgent modifications. A typical SEO report highlights issues relating to keyphrases, technology, information architecture, content, social media and link building. Our SEO audits are written in an easy-to-undertand format with actionable items scored in order of importance; that way you can fix the more urgent items first.

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PPC Audits

Our PPC audit is a thorough analysis of your existing pay-per-click campaigns to ensure they run as efficiently as possible and deliver the best possible return on your advertising spend. By analysing your account structure, campaign settings, keywords, bids, ad copy and landing pages, we aim to highlight any missed opportunities and areas for improvement.

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Social Media Strategy

Over the past year, organisations have been frantically jumping on the social media band-wagon, some with more success than others. Creating a social media strategy that benefits your organisation can be a daunting task and often requires support and input from those in the know. Emarketeers offers bespoke social media workshops in order to facilitate your social media strategy and empower you with knowledge to make key strategic decisions.

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Usability and User Experience Audits

A good web user experience (UX) is synonymous with healthy conversion rates and good ROI. If your website is underperforming let us run a usability audit for you. We will take a look at your information architecture, user journeys, web design as well as web analytics data in order to seek out areas for improvement. We can even install heat mapping software to measure user engagement on your website. We will make recommendations for improvements and can even supply alternative designs through our partner web design agency - FIFO Digital Media.

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Web Analytics Configuration and Reporting

A large proportion of websites deploy web analytics software such as Google Anlaytics. However the true power of web analytics is in its configuration; something which is all too often lacking in many organisations. Our consultants will ensure that your analytics software is configured correctly: be it goals, funnels, advanced segments or campaign tracking. We can also provide regular monthly reports highlighting key website improvements that can be made in order to maximise your user journeys, conversion rates and ROI.

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Web Project Management Workshops

Are you working on digital projects without a structured approach? Are your staff traditional project managers looking to move into the online web project management space? Do you need to refine your the project management processes within your business? In addition to providing training courses for digital project managers, Emarketeers can run workshops based on your specific web project management needs.

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